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Breakthru Unveils ASPECT Fine Wine Strategy
Dedicated team to focus on education, specialty services for growing segment
 
(March 8, 2021, New York, NY) – Breakthru Beverage Group, a leading North American beverage distributor with operations across the United States and Canada, today announced the launch of Aspect, a uniform, cohesive portfolio solution for the rapidly growing fine wine space. Aspect will employ an enhanced go-to-market approach with a heightened focus on education, account segmentation, data and insights to better service Breakthru’s supplier and customer partners. 
“Wine has long been an area of expertise for Breakthru and with the launch of Aspect, we’re looking to expand to even greater influence in this space. Fine wine has seen incredible energy over the past few years and by taking a more specialized approach with our portfolio, we’re able to offer deeper, more consultative services for our customers and brand partners,� ....

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