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Indiantelevision.com's The Ad Linx Reporter dated 10 May 2021 - Global and Indian advertising news, information and data at your fingertips


MX Player entered the short video race with the launch of MX TakaTak when the Indian audience was looking for a TikTok alternative. It was just one aspirant among a bunch of homegrown apps that were looking to fill the void created by the abrupt ban on Chinese-origin apps..................... Read More.
 
Sun TV Network is donating a sum of Rs 30 crores to provide relief to those affected by the second wave of the Covid2019 pandemic. 
The donated amount will be spent on several initiatives currently underway in various states of India including, proceeds to the various programmes initiated by the Centre and state governments................... Read More. ....

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L'Oréal elevates Asmita Dubey as group chief digital officer | Indian Television Dot Com


She is entrusted with driving the second phase of the brand’s digital transformation.
07 May, 2021 - 02:37 PM IST     |     By indiantelevision.com Team    
NEW DELHI: Beauty brand L’Oréal has elevated Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who is moving on from the global cosmetics giant.
Dubey was chief media officer for the group and chief digital officer for L’Oréal’s consumer products division. She is entrusted with the responsibility of driving the second phase of the brand’s digital transformation.
With a background in both statistics and economics, Dubey started her career in the Indian advertising industry. Later in China, she activated campaigns for some of the world’s biggest FMCG companies. As part of the group, she laid the foundations for L’Oréal’s e-commerce acceleration in China. She built L’Oréal’s first joint-business partnerships wi ....

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L'Oréal appoints Asmita Dubey as Group Chief Digital Officer


L’Oréal appoints Asmita Dubey as Group Chief Digital Officer
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Dubey is entrusted with the responsibility of driving the second phase of the brand’s digital transformation.
Beauty brand L’Oréal has Asmita Dubey as chief digital officer and member of the group’s executive committee. Dubey succeeds Lubomira Rochet, who has decided to continue her career outside the group.
Dubey was chief media officer for the group and chief digital officer for L’Oréal’s consumer products division. She is entrusted with the responsibility of driving the second phase of the brand’s digital transformation. ....

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L'Oréal Opening California HQ


L’Oréal Opening California HQ
April 28, 2021
Contact Author Hannah Fink
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The newest headquarter, located in El Segundo, California, will open in early 2022.
Sponsored
L’Oréal s second company headquarters will bring together the teams from its California-based brands such as NYX Professional Makeup, Urban Decay and Pulp Riot into one creative campus.
With more than 100,000 square feet of indoor and outdoor work-spaces, the headquarters is designed with sustainable standards on a 25-acre park-like campus transformed from an aerospace manufacturing site.
The workspace will offer amenities such as dedicated networking and collaboration spaces, an indoor-outdoor work concept with expansive outdoor patios, a wellness and exercise studio, a company store featuring products across its portfolio of brands, and natural light coming in from the building’s 45-foot ceilings. ....

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