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The fate and fortunes of the fashion-adjacent economy


 
Elizabeth Paton and Jessica Testa, The New York Times 
Published: 23 Dec 2020 06:42 PM BdST
Updated: 23 Dec 2020 06:42 PM BdST
Street-style photographers during Paris Fashion Week 2018. Influencers and street-style photographers changed the fashion ecosystem, creating an entirely new way of selling fantasy then came a pandemic. (Acielle Tanbetova/The New York Times)
Tamu McPherson, one of the original street-style stars and a former editor of Grazia Italia, has 319,000 followers on Instagram. For years, many have watched her pose in immaculately styled outfits at runway shows, at glittery parties and on vacation. During the fashion weeks in September 2019, McPherson, who was born in Jamaica and lives in Milan, flew to New York and back four times to produce content for her Rolodex of clients, which include the jewelry brand Bulgari, fashion label Etro and fast-fashion retailer Mango. ....

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