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The Asian silver generation is a population with a growing purchasing power, a higher connectivity on social media due to the pandemic, and is influencing younger generations by their experience, their attitude towards life and aging, as well as their style and beauty advice.

Asian seniors are a driver of growth according to numbers. For instance, Chinese senior consumption is expected to grow strongly, as the total consumption related to China’s senior industries reached 3.7 trillion CNY. ....

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