Sebastian Rennie returns to Aus as GroupM chief investment officer
May 3, 2021 9:00
Sebastian Rennie is returning to the CIO position in Australia and New Zealand after spending three years in the role for GroupM Canada. Rennie will take up the local post in June.
Sebastian Rennie returns to Australia
The appointment of Rennie comes just days after MediaCom CEO Willie Pang was made managing director of GroupM services, taking the lead on the group’s global digital transformation strategy. In his place Yaron Farizon, currently CEO of MediaCom Russia and MediaCom Connections Israel, will become CEO of MediaCom AUNZ – also commencing his role on 1 June. Meanwhile, the hunt for a new CEO of GroupM for Australia and New Zealand is still on, following the departure of Mark Lollback in March.
Group M unveils next generation performance marketing offering
April 21, 2021 11:04
WPP’s Group M has unveiled a new next generation performance and programmatic marketing offering.
The announcement:
Group M, the investment arm of WPP has today unveiled its powerful Next-Generation Performance and Programmatic Marketing offering designed to future-proof businesses. This will empower brands with a suite of new performance products and intelligent solutions that will enable them to leverage data and technology to drive business transformation and growth.
The Next Generation Programmatic and Performance Marketing offering will include four major product solutions around: Artificial Intelligence and Machine Learning, The Future of Digital Out of Home, ‘Digital First’ Creative and a First Party Data onboarding solution designed for marketers to ‘future proof’ their business from the demise of the cookie.