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January 29 2021, 9:20 am | BY Ricki Green | 10 Comments Following extensive research and strategic planning, Palmer’s has launched its first-ever masterbrand marketing campaign in Australia through creative agency AnalogFolk this week.
Research identified that the idea of women suffering from ‘beauty chaos’ was universally felt and understood, with the new campaign a compelling reminder that Palmer’s knows that beauty is far less complicated and expensive than the industry makes it out to be. Palmer’s proven, natural-based formulas were seen as a credible solution to the confusion and contradictions in beauty messaging, including the all-too-common empty promises in the industry. The new ‘Find the Formula’ campaign for the skin and haircare brand is the first major brand push in 15 years, with previous advertising focussed on product-specific messages. ....
January 29, 2021 9:16 Palmer’s is addressing the overload of products which has come with the skincare and beauty boom in its first masterbrand campaign launching this week. The ad presents Palmer’s range of natural-based formulas as the solution to the search consumers need to go on in their morning routines to find the product they are looking for. The campaign launches the platform ‘Find the Formula’, sending the message that beauty can be simple. Hayley Bishop, Palmer’s Australia marketing manager, said: “This is an exciting time for Palmer’s and we expect this new campaign to reignite relevance and interest in Palmer’s with both lapsed and new users. The core premise at the heart of Palmer’s is simple products that actually work, making affordable, effective beauty care accessible. We’re confident about investing in long-term brand building to ensure continued success, longevity and growth for the Palmer’s brand. ....