The Super Bowl, already a spectacle of American football, music and advertising, kicks off Sunday with yet one more attention-grabbing lure: megastar Taylor Swift cheering from the VIP suites.
The Super Bowl, already a spectacle of American football, music and advertising, kicks off Sunday with yet one more attention-grabbing lure: megastar Taylor Swift cheering from the VIP suites. The 34-year-old pop culture icon has been very publicly dating tight end Travis Kelce of t ..
With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?
In tech, "unicorn" is a term for a startup that's reached a billion-dollar valuation with more to come and, for investors, they'll get the best return on a unicorn when they get in early. In Victor Wembanyama's case, a tidal wave of brands will be clawing to get in on the ground floor.
/PRNewswire/ Global brand experience agency Jack Morton announces the launch of Jack 39, a dedicated sponsorship consulting practice for brands. Jack 39 s.