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The Super Bowl (Taylor s Version): Top Chiefs fan takes spotlight

The Super Bowl, already a spectacle of American football, music and advertising, kicks off Sunday with yet one more attention-grabbing lure: megastar Taylor Swift cheering from the VIP suites.

The Super Bowl (Taylors Version): Top Chiefs Fan Takes Spotlight

The Super Bowl, already a spectacle of American football, music and advertising, kicks off Sunday with yet one more attention-grabbing lure: megastar Taylor Swift cheering from the VIP suites. The 34-year-old pop culture icon has been very publicly dating tight end Travis Kelce of t ..

The Drum | Despite Tricky Timings For Many Viewers, Brands Shouldn t Sleep On The Women s World Cup

With awkward kick-off times potentially dampening viewer enthusiasm for the Fifa Women’s World Cup in some core football markets, how can advertisers effectively support the tournament in other ways?

NBA: Why top draft pick Victor Wembanyama is an unprecedented branding opportunity

In tech, "unicorn" is a term for a startup that's reached a billion-dollar valuation with more to come and, for investors, they'll get the best return on a unicorn when they get in early. In Victor Wembanyama's case, a tidal wave of brands will be clawing to get in on the ground floor.

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