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FEATURE | Raising the mast of SA wine marketing: Meet the makers of Doos Wine news24.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from news24.com Daily Mail and Mail on Sunday newspapers.
The retail industry is in for a rough year as it grapples with weak economic growth, constrained consumer spending power, and persistent load shedding that disrupts operations and imposes significant costs on businesses. ....
McCann1886 successfully applies lockdown lessons for Steers McCann1886 is successfully applying the lessons it learnt during last year s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the Covid-19 lockdown allowed it to develop work that proved so in-sync with Steers’s mostly metropolitan male 18-to-34-year-old target market that it performed beyond expectation. Now, some nine months later, the agency is applying the approach and lessons it learnt during the various lockdown phases to the 60-year-old fast-food burger restaurant chain’s latest campaign. McCann1886 chief creative officer, Stuart Stobbs, explained that, when 2020 didn’t quite go according to anyone’s plan, they turned to the McCann global mantra – ‘creativity is the only way to survive’ – for inspiration and to redefine the agency. ....