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My Influences: Dominic Apes, Head of Marketing, Silverbean

From his biggest supporter to how he entered the world of marketing, Apes shares his top three influences.

Asahi International in talks with creative agencies | News

Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.

Non-alcoholic beer consumers want fun, flavour and pints on tap

The market for non-alcoholic beer has steadily shifted away from niche in recent years, with many big brands releasing their own 0.0% and alcohol free brands. But consumers who drink alcohol-free beer are often looking for the same thing as those who drink alcohol: fun.

The Portman Group launches alcohol alternatives packaging guidance

The Portman Group launches alcohol alternatives packaging guidance
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