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Social media influencers first gather followers and then launch products and services

January 25, 2021 Mistress of spices: After popularising Maharashtrian cuisine through her YouTube channel, Madhura Bachal decided to launch her range of spices Mistress of spices: After popularising Maharashtrian cuisine through her YouTube channel, Madhura Bachal decided to launch her range of spices× Social media influencers are flipping the rules by first getting followers and then launching products and services Three years ago, Madhura Bachal, who had been popularising Maharashtrian cuisine through her YouTube channel MadhurasRecipe, felt it was time to take her success in the digital world to the next level. Armed with feedback from her large base of followers, she decided to jump into the highly-competitive space of masalas. Her Madhura’s Recipe range of spices which includes

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