dentsu Grant Group announced the appointment of Bakmee Perera as Director Communications Planning and Media Strategy.
The industry veteran with 14+ years of experience will overlook consumer insights, media strategy, planning, data analytics and innovation while spearheading the CXM (Customer Experience Management) and CRM (Customer Relationship Management) business in collaboration with Merkel Sokrati – a global data-driven CXM and CRM company, part of dentsu International, specialising in the delivery of unique, personalized customer experiences across a gamut of platforms and devices.
“Media is morphing at breakneck pace, enabling never-before opportunities to meaningfully engage with our consumers. dentsu’s track record of staying ahead of the curve, creating truly sustainable value is how we become trusted partners, not just to our clients, but to each other and the world around us”, commented Divya Karani, Chief Executive Officer – Media South Asia of dentsu.
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