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Study: 46% of Gen Z will be more interested in brands that use AI influencers

The main draw of influencer marketing has been the charming and authentic voices of content creators however, 37% of consumers would be more interested in a brand if they used AI influencers. This number rises to 46% among Gen Z with 27% of consumers across generations being indifferent and unable ....

Aina Sabrina , Georgina Whalen , Sprout Social , Media Prima Audio , Ai Influencers , Influencer Marketing , Artificial Intelliegence ,

AI will transform the re/insurance industry: Aon

Digital transformation will transform the re/insurance business in Asia but differences in regulatory regimes can be important. ....

Hong Kong , John Morley , Technology Group In Asia Pacific , Technology Group , North Asia , Southeast Asia , Artificial Intelliegence ,