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Sunset Clouds, Miniature | Sramana Mitra, 2013 The Covid-19 pandemic has changed consumer behavior in a major way. The change, however, has only started. As we move through the virus-era over the next two years without treatment and without vaccines, much more will likely change. As you know, I have a special interest in Art, and have observed its dynamics for many years. I have concluded that the time has come for Artists and Collectors to move online and interact in a fluid marketplace. Let me explain. Today, only a small percentage of talented artists have enough marketing skills to find gallery representation to reach collectors. And collectors, if they want to sell what they own to other collectors, have to go through auction houses with stringent barriers. Galleries and auction houses operate as gate-keepers of the ethereal Art world, making the Art market extremely difficult to navigate for most artists. Recently, due to the pandemic, galleries have been shut.

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