Celebrating 60 years of unwavering commitment and service to the city s hospitality industry, the Houston Hospitality Alliance (HHA), an independent trade organization formerly known as the Greater Houston Convention and Visitors Bureau, is proud to announce the appointment of HHA s inaugural president, Jonathan Horowitz. As a seasoned leader in the hospitality sector, Horowitz brings a wealth of invaluable experience to guide the organization toward an even brighter future. In his multifaceted role as HHA President, Horowitz will serve as a pivotal link between the public, esteemed members of the organization and the HHA board, all while actively advancing HHA s long-standing mission to invigorate Houston s diverse and thriving hospitality and tourism industry.