Education:
James: University of Exeter – Economics
Why did you decide to go for a career in food? It’s safe to say neither of us had planned to enter the food and beverage industry. However, we had always discussed business ideas and the plan to start something together. Then when backpacking New Zealand, Rob was in a beautiful little spot called Arrowtown, where he first tried alcoholic sparkling water. Having grown tired of bloating beers and sugary spirit mixers at uni, it was here he thought this new type of drink would provide a great alternative for UK consumers that wanted something different and healthier. Having studied sustainability at uni, we loved the idea of being able to achieve a bit of good through everyday consumer habits and our partnerships with Tusk and Sea Shepherd enable us to do so.