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GroupM's acquisition of GOAT aims to enhance influencer marketing with technology and safety

Satyanarayana Murthy Yerramilli of GroupM speaks about what the acquisition of Goat brings to the table and the agency’s plans ahead. ....

Nick Cooke , Harry Hugo , Goat Agency , Groupm Services , Arron Shepherd , Groupm Nexus , Influencer Marketing , Satyanaryana Murthy Yerramilli ,

The Drum | 'We're The Only Option Now': Inside The Goat Agency's Bold Plans Following WPP Sale

As the ink dries on the big-ticket deal, we sit down with the social media shop’s leaders to talk about their big play to dominate the influencer space. ....

City Of , United Kingdom , Nick Cooke , Dafydd Woodward , Harry Hugo , Media Agency Briefing , Red Lion Square , Arron Shepherd , Influencer Marketing , Agency Leadership ,

Social media influencer agency Goat looks to click with £400m suitor

Social media influencer agency Goat looks to click with £400m suitor
coastfm.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from coastfm.co.uk Daily Mail and Mail on Sunday newspapers.

United Kingdom , City Of , Tim Weller , Nick Cooke , Harry Hugo , Inflexion Private Equity , Arron Shepherd ,

The triple-headed CEO: The Goat Agency's ambitions to build 'a better version of S4'

In sport and gaming, a ‘goat’ is the Greatest Of All Time in a given discipline – the term seems to date back to Muhammad Ali. It’s no surprise, then, to find real ambition among the three Brits who in 2015 named their fledgling social media advertising shop The Goat Agency. We sat down with them to talk about managing a 200-person agency as a triumvirate, the origins of influencer marketing, and building “the next generation of holding group.” ....

Nick Cooke , Harry Hugo , Mark Mccormack , Cristiano Ronaldo , Goat Agency , Arron Shepherd , Social Media , Ocial Media Marketing , S4 Capital , Gency Culture , Business Leadership ,