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K-pop boyband Highlight regain trademark to original name, BEAST

K-pop quartet Highlight have announced that they have regained the trademark rights to their original name, BEAST.

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Highlight secures use of B2ST trademark in mutual agreement with Cube Entertainment

On April 2 KST, Highlight s agency Around Us Entertainment announced a significant milestone: "We have successfully reached a…

Around us entertainmentCube entertainment

HIGHLIGHT Gets Trademark Rights for Original Group Name BEAST After 7 Years

After Cube Entertainment prohibited them from using the original name once they left the label, BEAST, now known as HIGHLIGHT, finally won trademark rights to use it again. #HIGHLIGHT #BEAST #B2ST

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HIGHLIGHT Reclaims Trademark Rights For Previous Group Name BEAST

HIGHLIGHT Reclaims Trademark Rights For Previous Group Name BEAST
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Around us entertainment

HIGHLIGHT reclaims previous group name BEAST trademark in agreement with CUBE Ent after 8 year battle; to use current name for promotions

HIGHLIGHT secured their previous group name BEAST trademark after mutual agreement with CUBE Entertainment. They will be promoting using their current name.

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