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Autodesk's new look has the architecture and design community talking

Autodesk's new look has the architecture and design community talking
archinect.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from archinect.com Daily Mail and Mail on Sunday newspapers.

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Rebranding Chernobyl - Bulletin of the Atomic Scientists

Rebranding Chernobyl - Bulletin of the Atomic Scientists
thebulletin.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thebulletin.org Daily Mail and Mail on Sunday newspapers.

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Debranding Is the New Branding


Mar 08 2021, 3:00 PM
March 07 2021, 6:30 PM
March 08 2021, 3:00 PM
(Bloomberg Opinion) In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand.
(Bloomberg Opinion) In recent years many major brands have taken a long, hard look in the mirror and hit reverse — discarding detail and depth to debrand.
Burger King returned to a simpler, flatter identity:
Rolling Stone shed its character stroke and drop shadow for a cleaner edge:
Warner Bros. stripped back the gilt and elongated its shield via the Golden Ratio: 
America’s Public Broadcasting Service lost its serifs and button-like sheen and (somewhat haughtily) up-turned its nose: ....

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