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North America Hard Seltzer Markets Report 2022-2027: Rapidly Increasing Innovative Product Development are Driving Market Growth

AriZona SunRise Hard Seltzer 99 Days of Prizes Campaign

The interactive promotion is designed to engage with shoppers at retail. AriZona SunRise Hard Seltzer introduces a summer retail program, 99 Days of Prizes, to generate brand consideration and trial for the new product by connecting with consumers. Running June 7 through Sept. 14, the interactive promotion is designed to engage with shoppers at retail with a Scan- or Text-Scratch-Win-mechanic. Consumers can text or scan to reach sunrisehardseltzer.com where they can win AriZona SunRise branded prizes, such as coolers, instant cameras, mini fridges, beach inflatables, beach towels, and hats. Point-of-sale and merchandise for on- and off-premise channels includes a tuck card, cooler decal, suction cup rack insert, sales education card, shelf strip, three-sided display topper, elliptical cans, LED tacker, market umbrella, bucket, and sampling table. The program will be amplified through social media utilizing AriZona SunRise influencers to drive engagement and encourage consum

Leftovers: Arizona Beverages puts a stake in ground coffee; Honest Tea warms up to yerba mate

Column Leftovers: Arizona Beverages puts a stake in ground coffee; Honest Tea warms up to yerba mate The ready-to-drink iced tea maker sees potential in price-sensitive, small-batch roasts, and MadeGood enters the savory space with Star Puffed Crackers. Published May 7, 2021 Courtesy of AriZona Beverages Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can t write about everything that we get pitched, so here are some leftovers pulled from our inboxes. Arizona Beverages brews up a ground coffee line

Heineken N V reports on 2021 first-quarter trading

Heineken N V reports on 2021 first-quarter trading
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