/PRNewswire/ The "North America Hard Seltzer Market, By ABV (Alcohol by Volume) Content (Equals to 5%, Less than 5%, and More than 5%), By Distribution.
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The interactive promotion is designed to engage with shoppers at retail.
AriZona SunRise Hard Seltzer introduces a summer retail program, 99 Days of Prizes, to generate brand consideration and trial for the new product by connecting with consumers. Running June 7 through Sept. 14, the interactive promotion is designed to engage with shoppers at retail with a Scan- or Text-Scratch-Win-mechanic. Consumers can text or scan to reach sunrisehardseltzer.com where they can win AriZona SunRise branded prizes, such as coolers, instant cameras, mini fridges, beach inflatables, beach towels, and hats. Point-of-sale and merchandise for on- and off-premise channels includes a tuck card, cooler decal, suction cup rack insert, sales education card, shelf strip, three-sided display topper, elliptical cans, LED tacker, market umbrella, bucket, and sampling table. The program will be amplified through social media utilizing AriZona SunRise influencers to drive engagement and encourage consum
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Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
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