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When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city.Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic.. ....
The head of Christchurch City Council's economic development agency is defending the cost of a new branding campaign saying that the Garden City tag may be past its use by date. ....
New logo and city identity markets Christchurch as a place for growth stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.
Boosting economic growth, attracting residents, visitors and workers, and creating community pride are all aims of a new identity, or city story, revealed this week to Christchurch people. Drawing on input from thousands of residents, visitors and . ....