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Ariel s New Matic Powder and Liquid among First Detergents in India that removes over 100 tough stains in 1 Wash Inside the Machine

Ariel partners with chef Sanjeev Kapoor to take the #ArielVs100Stain challenge

Ariel set to boost the festive spirit with Khushiyon ke rang

Ariel set to boost the festive spirit with Khushiyon ke rang
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Ariel s #ShareTheLoad campaign cleans up at the APAC Effie Awards

Ariel India’s #SonsShareTheLoad makes it to WARC s most-awarded work for media excellence in 2020

Click on the Image to watch the Video. Ariel’s #ShareTheLoad movement started in India in 2015 to address the inequality in Indian households. Launched in February 2019, Ariel India’s Sons #ShareTheLoad campaign garnered widespread national and international acclaim from consumers, media, the advertising and marketing industry and celebrities for its impactful message of change. The award-winning campaign has now made it to the most-awarded work for Media excellence in the WARC list for 2020. WARC (World Advertising Research Centre) is an online marketing intelligence service that is an independent benchmark for excellence in creativity, media, and effectiveness. It is built on a rigorous methodology developed in consultation with Douglas West, Professor of Marketing at Kings College, London.

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