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Nielsen Study Reveals Majority of Consumers Actively Avoid Ads

Nielsen Study Reveals Majority of Consumers Actively Avoid Ads
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Arica Mckinnon , Consumer Survey , Vice President , Commercial Growth ,

Podcast advertising presents marketers with greater opportunities to increase ROI: Nielsen

The number of podcast titles and episodes have increased by nearly 200% each over the last two years (2 million and 92 million, respectively). ....

United States , Arica Mckinnon , Brand Impact Solutions , Podcasting Today , Podcast Ad Effectiveness , Marketing Report , North America ,

Nielsen's 'Podcasting Today' Report Reveals Podcast Advertising Presents Marketers with Greater Opportunities to Increase ROI

Press release content from PR Newswire. The AP news staff was not involved in its creation. ....

United States , Arica Mckinnon , Brand Impact Solutions , Podcasting Today , Podcast Ad Effectiveness , Marketing Report , North America , Pr Newswire ,

Nielsen Says Podcasting Continues to Boom

Nielsen Says Podcasting Continues to Boom
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Arica Mckinnon , Brand Impact Solutions , Podcasting Today , Podcast Ad Effectiveness ,

Nielsen Releases Third Podcasting Today Report, Showing Growth In Listening, Number Of ...

The third edition of NIELSEN s Podcasting Today report shows major growth in both listening and the number of podcasts.In the report, NIELSEN says that over half of daily listeners are listening more often and to more shows, while the number of shows and episodes have grown nearly 200% over the last two years. In addition, the report claims that podcast listeners are more likely to be planning a major purchase within 12 months, with 68% open to buying a new brand, dovetailing with NIELSEN . ....

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