Videos of actors like Aamir Khan criticising Prime Minister Narendra Modi have dominated social media, muddying the political debate and influencing voter decisions.
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Once a prized possession for Twitter users who achieved some level of prominence, the blue tick now is up for grabs for $8, and some troublemakers on Twitter are willing to pay for it.
European parliamentarians and officials have cautioned against the capacity of social media users in India to manipulate the digital information environment for political and ideological propaganda.