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Creativity does not emerge out of thin air. Photo: Filepic Are you looking for inspiration? Stop right there and heed the advice of French author Jules Zimmermann. In his latest book, he breaks down the mechanics of our thinking in order to help us come up with better ideas. Creativity does not emerge out of thin air. No, far from it, according to Zimmermann. After completing a master s degree in cognitive sciences, the 27-year-old writer published La Baignoire d Archimède with Editions Arké ( Archimedes Bath, not translated). In it, he challenges the belief that we need an external source of inspiration to find new ideas. His approach brings together the teachings of several disciplines ranging from philosophy to economics as well as innovative scientific disciplines. The result is an enlightening book on the techniques that can help us to solve the problems we face at work, as well as in our personal lives, more quickly and easily. He offers surprising l ....