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Bird flu: Top hatcheries see 15-25% impact on sales


Bird flu: Top hatcheries see 15-25% impact on sales
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Bird flu: Top hatcheries see 15-25% impact on sales
John Sarkar / TNN / Jan 14, 2021, 08:17 IST
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NEW DELHI: With consumers refusing to bite into chicken from open markets due to the bird flu scare, top hatcheries across India have witnessed a 15-25% impact on sales, while online retailers said there has been no significant dent in business due to the hygiene protocols they maintain.
“Last week, the impact was greater, to the tune of around 30%,” said B Soundararajan, chairman & MD of Coimbatore-based Suguna Holdings, one of the largest poultry companies in India. “This week, however, there has been an uptick in sales and we are seeing an impact of around 15-20%.” ....

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