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Multiple grounds for appeal lodged by the IAB Europe against a breach finding earlier this year, against its self-proclaimed "best practice" framework for obtaining consents from web users for their data to be processed for behavioral advertising, have been dismissed by the Brussels Market Court of Appeal. ....
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users’ privacy — and after Apple’s move last year to lock down third-party tracking of app users on iOS, also on a claim […] ....
New research examining what happens after Internet users in Europe land on an ad-supported website and express their “privacy choices” — using a flagship ad industry consent management platform which is supposed to allow them to control the types of ads they receive (i.e. non-tracking vs “personalized”) — has raised fresh questions over the IAB […] ....