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Details 04 March 2021 Google will not build alternate identifiers to track individuals as they browse across the web once third-party cookies are phased out. Its director of product management, ads privacy and trust, David Temkin, said in a blog post that keeping the internet open and accessible for everyone requires Google to do more to protect privacy. That means an end to not only third-party cookies, but also any technology used for tracking individual people as they browse the web, Temkin said. He added that the company remains committed to preserving a vibrant and open ecosystem where people can access a broad range of ad-supported content with confidence that their privacy and choices are respected.

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