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Tokyo Olympics opening drew 16.7 mln U.S. TV viewers, a 33-...


By Helen Coster
July 24 (Reuters) - NBC s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, the company said in an email.
The streaming audience on those platforms grew 76% from the 2018 PyeongChang opening ceremony and 72% from the 2016 Rio opener, reflecting a change in viewing habits.
Friday s audience reflects a steep drop, despite difficult comparisons with previous opening ceremonies when viewers had fewer streaming options. ....

Soult Ukpyolsi , South Korea , Kangwon Do , Rio De Janeiro , Estado Do Rio , City Of , United Kingdom , Comunidad Autonoma De Cataluna , Savannah Guthrie , Richard Chang , Shinzo Abe , June Nbcuniversal , Helen Coster , Walt Disney Co , Tokyo Olympic Games , Rio De Janeiro Games , Tokyo Games , Olympic Stadium , Japanese Prime Minister Shinzo Abe , Olympic Games , Super Bowl , April Oscars , Rio Olympics , தெற்கு கொரியா , ரியோ டி ஜானிரோ , எஸ்டாடோ செய் ரியோ ,

Tokyo Olympics opening drew 16.7 mln U.S. TV viewers, a 33-year low


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NBC’s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, the company said in an email.
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Tokyo Olympics opening drew 16.7 mln U.S. TV viewers, a 33-year low Back to video
The streaming audience on those platforms grew 76% from the 2018 PyeongChang opening ceremony and 72% from the 2016 Rio opener, reflecting a change in viewing habits. ....

Soult Ukpyolsi , South Korea , Rio De Janeiro , Estado Do Rio , Kangwon Do , City Of , United Kingdom , Comunidad Autonoma De Cataluna , Savannah Guthrie , Richard Chang , Shinzo Abe , June Nbcuniversal , Helen Coster , Postmedia Network Inc , Walt Disney Co , Tokyo Olympics , Tokyo Olympic Games , Rio De Janeiro Games , Tokyo Games , Olympic Stadium , Japanese Prime Minister Shinzo Abe , Olympic Games , Super Bowl , April Oscars , Rio Olympics , Postmedia Network ,

Tokyo Olympics opening drew 16.7 million U.S. TV viewers, a 33-year low


Helen Coster
4 minute read
Tokyo 2020 Olympics - The Tokyo 2020 Olympics Opening Ceremony - Olympic Stadium, Tokyo, Japan - July 23, 2021. Fireworks are seen from outside the stadium during the Opening Ceremony. REUTERS/Naoki Ogura
July 24 (Reuters) - NBC s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned(CMCSA.O) NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, NBCUniversal said in an email.
The streaming audience on those platforms grew 76% from the 2018 PyeongChang opening ceremony and 72% from the 2016 Rio opener, reflecting a change in viewing habits. ....

Soult Ukpyolsi , South Korea , Kangwon Do , Rio De Janeiro , Estado Do Rio , City Of , United Kingdom , Comunidad Autonoma De Cataluna , Savannah Guthrie , Richard Chang , Shinzo Abe , June Nbcuniversal , Helen Coster , Thomson Reuters Trust Principles , Walt Disney Co , Tokyo Olympic Games , Rio De Janeiro Games , Tokyo Games , Olympic Stadium , Japanese Prime Minister Shinzo Abe , Olympic Games , Super Bowl , April Oscars , Rio Olympics , Thomson Reuters Trust , தெற்கு கொரியா ,

Tokyo Olympics opening draws 16.7 million U.S. TV viewers, a 33-year low


Tokyo Olympics opening draws 16.7 million U.S. TV viewers, a 33-year low
07/24/2021 | 08:56pm EDT
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(Reuters) -NBC s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, NBCUniversal said in an email.
The streaming audience on those platforms grew 76% from the 2018 PyeongChang opening ceremony and 72% from the 2016 Rio opener, reflecting a change in viewing habits.
Friday s audience reflects a steep drop, despite difficult comparisons with previous opening ceremonies when viewers had fewer streaming options. ....

Soult Ukpyolsi , South Korea , Kangwon Do , Rio De Janeiro , Estado Do Rio , City Of , United Kingdom , Comunidad Autonoma De Cataluna , Leslie Adler , Savannah Guthrie , Richard Chang , Shinzo Abe , June Nbcuniversal , Helen Coster , Walt Disney Co , Rio De Janeiro Games , Tokyo Games , Olympic Stadium , Japanese Prime Minister Shinzo Abe , Olympic Games , Super Bowl , April Oscars , Rio Olympics , Chief Executive Jeff Shell , தெற்கு கொரியா , ரியோ டி ஜானிரோ ,

Tokyo Olympics opening draws 16.7 mln U.S. TV viewers, a 33-year low


Article content
NBC’s broadcast of the Tokyo Olympic Games opening ceremony drew 16.7 million viewers, the smallest U.S. television audience for the event in the past 33 years, according to preliminary data from Comcast-owned NBCUniversal on Saturday.
Across all platforms, including NBCOlympics.com and the NBC Sports app, 17 million people watched the ceremony, NBCUniversal said in an email.
We apologize, but this video has failed to load.
Try refreshing your browser, or
Tokyo Olympics opening draws 16.7 mln U.S. TV viewers, a 33-year low Back to video
The streaming audience on those platforms grew 76% from the 2018 PyeongChang opening ceremony and 72% from the 2016 Rio opener, reflecting a change in viewing habits. ....

Soult Ukpyolsi , South Korea , Rio De Janeiro , Estado Do Rio , Kangwon Do , City Of , United Kingdom , Comunidad Autonoma De Cataluna , Leslie Adler , Savannah Guthrie , Richard Chang , Shinzo Abe , June Nbcuniversal , Helen Coster , Postmedia Network Inc , Walt Disney Co , Tokyo Olympics , Tokyo Olympic Games , Rio De Janeiro Games , Tokyo Games , Olympic Stadium , Japanese Prime Minister Shinzo Abe , Olympic Games , Super Bowl , April Oscars , Rio Olympics ,