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Before Performance Max, There Was Google's App Campaigns, Muddying Transparency

As the ad giant roles out its Performance Max tool for the web, advertisers spot a controversial playbook. ....

Adam Lovallo , Thomas Petit , Catherine Reich , David Mitby , Zapp Campaign , App Campaigns , Performance Max , Apps Campaigns , Google Ads ,

LumApps Campaigns Enables Organizations to Engage Employees with Personalized Multi-Channel Communications

/PRNewswire/ LumApps, a leading Employee Experience Platform, today unveiled LumApps Campaigns. The new product helps organizations personalize employee. ....

Palo Alto , United States , Andrea Lepain , Idriss Bentoumi , Electronic Arts , Employee Experience Platform , Lumapps Campaigns , Chief Product Officer , Apps Campaigns , Microsoft Teams , Publicis Sapient , Just Eat ,