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Nike have dropped their annual Pride Edition Apple Watch loops on the International Day Against Homophobia, Transphobia, and Biphobia (IDAHOT).
Apple’s woven design incorporates the original rainbow colors along with those drawn from various Pride flags to “represent the breadth of diversity among LGBTQ+ experiences and the history of a movement that has spanned generations.”
The loop, which is offered in 12 different lengths to make for a perfect fit, is also paired with access to a dynamic watch face, which mirrors the colors of the loop and sees its threads scroll in an infinite animation when the watch’s digital crown is rotated.