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Hyundai, Kia call off car deal with Apple, see $8.5 billion wiped off market value Hyundai is traditionally known for its reluctance to work with outsiders, making engines, transmissions and even its own steel in-house in a vertically integrated supply chain as South Korea s second-largest conglomerate Reuters | February 9, 2021 | Updated 09:45 IST Apple and Hyundai first started talks over a car partnership in 2018 but progress was hampered by the South Korean automaker s reticence on working with outsiders. South Korea s Hyundai Motor Co said it is not now in talks with Apple Inc on autonomous electric cars, just a month after it confirmed early-stage talks with the tech giant, sending the automaker s shares skidding. ....