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Synopsis The popular food delivery app, Swiggy has already implemented App Actions, so users can check on their order status by querying the Google Assistant, without opening the Swiggy app and clicking on the status of their order manually. iStock Voice search is faster, more intuitive and friction-free. The era of conversational commerce is upon us. Indian consumer behaviour is changing and 60% of phone users in India now use Voice Assistants on their mobile to search for information, look up businesses, and get things done. This is not just a fad but a new way of accomplishing tasks without having to be bound to a screen. Marketers therefore have an exciting new opportunity to reach audiences on this relatively new interface to establish their brand, educate customers about their products and services, and engage with them in a natural, conversational manner in a variety of native Indian languages. If you, too, are interested in leveraging the power of this tra ....