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Less than 7% of Consumers Pay a Premium for Sustainable Products and Services Today, but 40% Could Be Convinced to Make Sustainable Choices

/PRNewswire/ Corporate commitments to climate and sustainability are growing in number and scope, but increased consumer action is needed to reach. ....

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'Shoppertainment' next US$1 trillion trend in Asia

HANOI: Shoppertainment could uncover US$1 trillion (RM4.5 trillion) in market value for brands in the Asia Pacific (Apac) by 2025, according to the latest study published by TikTok and Boston Consulting Group (BCG). ....

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TikTok optimistic on prospects for growth

Short-video platform TikTok is expecting strong growth in Thailand where the "shoppertainment" market is forecast to jump to US$12.4 billion by 2025, up from $3.4 billion this year. ....

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Entertainment first, the new mantra to connect with consumers: study

“Shoppertainment” will become a key buzzword among marketers worldwide, particularly in Asia Pacific including Thailand, and will help brands generate new revenue streams as they reconnect and engage with customers through content-driven commerce, a study by TikTok and Boston Consulting Group (BCG) revealed. ....

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Context Matters in Consumer Choice, but in Different Ways Worldwide

The deciding factor in the purchase of a product has more to do with context where, for what occasion, or with whom you're consuming the product. ....

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