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ANZU Raises $65 Million for in-game advertising Solutions

ANZU Raises $65 Million for in-game advertising Solutions
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'It's not something that will go away': EA CMO lays out gaming's offensive on social media

Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo. ....

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EA CMO on building gaming communities that can threaten the dominance of social media

Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo. ....

United Kingdom , Anzu Itamar Benedy , David Tinson , Arianna Grande , Mark Zuckerberg , Itamar Benedy , Nintendo Switch , Microsoft Game , Minority Ethnic , Advertising Award , Space Jam , Apex Legends , Battlefield Portal , Snap Games , Electronic Arts , Pro Evolution Soccer , Xbox Games Pass , Social Media , Electronic Arts , Brand Safety , ஒன்றுபட்டது கிஂக்டம் , அரியன்னா கிராண்டே , குறி ஜுக்கேர்பெற்க் , நிண்டெண்டோ சொடுக்கி , மைக்ரோசாஃப்ட் விளையாட்டு , சிறுபான்மை இன ,