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10 metre-tall dystopian sculpture and dance raves coming to Fed Square

10 metre-tall dystopian sculpture and dance raves coming to Fed Square
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Fed Square reinforces itself as the beating heart of Melbourne in new rebrand via Interbrand

January 19 2021, 3:07 pm | BY Ricki Green | 3 Comments
Since opening in 2002, Fed Square has been a place where everyone’s welcome, with events and experiences to surprise and delight locals and visitors alike. In 2019, Fed Square partnered with brand consultancy Interbrand Australia to craft a new vision. The consultancy has previously worked with such iconic Aussie destinations as the Sydney Opera House, MCG, The Rocks, and Darling Harbour.

After a two-year collaboration, supported by a recent Government review, the rebrand is here, anchored by the creative idea of ‘Anything But Square’ and promising a ‘Kaleidoscope of Experiences’.
Says Suzana Bishop, acting CEO, Fed Square: “Our new identity has been developed based on insights gathered about how the community perceives Fed Square, how it uses Fed Square, and how it wants to be served by Fed Square. Working with Interbrand to realise how this would be expressed visually has been a great pr ....

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Interbrand reveals new brand for Fed Square

Anything But Square. ....

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