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​During the year, Khurrana signed up with brands like Wakefit, Orange Health, Birla Brainiacs, Shopsy, Amazon Pay, Agoda, and Wai Wai. Apart from the new brands, he has been endorsing brands like Titan Eye, ICICI, Pine Labs, and Godrej Security Solutions, among others. Khurrana was the 14th most valued celebrity, with a brand value of roughly $50 million, according to the Celebrity Brand Valuation Report 2022 by risk advisory firm Kroll.