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A discarded phone gets a new life in Superson Singapore’s campaign for Kingfisher, the next-gen mobile experience company. The ad is part of a wider campaign to illustrate the concept of circulation and how mobile devices can go on to live second, third and even fourth lives. The film aired online a ....
While the power of a smile cannot be underestimated, it is interesting to see an oral brand taking to ‘smile’ as its brand-building anchor. To take the smile ahead, Singapore-based Zenyum has teamed up with Finland-headquartered creative agency Superson to launch its first-ever pop-up experience Zenyum Smile Gym, at Design Orchard in Singapore. ....
By Charlotte McEleny-21 December 2020 00:00am Superson’s Antti Tiovonen on writing and producing a feature film on the side Despite launching in a challenging year for cinema, the Singapore cinematic hit of the year Tiong Bahru Social Club has triumphed, and it was co-written and produced by a creative agency leader, somewhat in his spare time. Superson’s APAC managing partner and creative director Antti Toivonen lives a double life as a writer and producer of feature films but Tiong Bahru Social Club has been his most ambitious film to date. The gentle, highly colourful comedy takes on some serious topics, such as big data and the future of happiness in communities. ....