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As more Gen Z in Hong Kong go alcohol-free and booze consumption falls, new luxury zero-alcohol drinks pairings are on the rise at restaurants

As alcohol consumption in Hong Kong drops – a trend driven by Gen Z – new luxury zero-alcohol drinks pairings are being introduced in restaurants as an alternative to expensive wines.

Hong Kong restaurants cut back on alcohol as Gen Z helps push booze-free movement | Rebecca Choong Wilkins

Distilled fig, liquid beetroot and cherry juice. Green apple and lapsang souchong with a touch of dashi.  A few years ago, this would have been a stream-of-consciousness ingredient list to someone sitting down at a fancy restaurant in Hong Kong. Now it represents luxury drink experiences for diners coming out of one…

No alcohol please, we re Gen Z

Young adults are driving cocktail culture in South Africa, India, Mexico, Brazil, the US and Italy, but in some regions they are shunning alcohol altogether – particularly Gen Z.

Hong Kong Cuts Back on Alcohol, As Gen Z Helps Push Booze-Free Movement

Hong Kong Cuts Back on Alcohol, As Gen Z Helps Push Booze-Free Movement
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