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Visit California launches immersive digital experience

The new DREAM Theater website takes users on a highly engaging journey, inviting travelers to explore and plan a visit to one of the best destinations in. ....

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Travel Marketing 2021: 5 Human-Centric Digital Strategies

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The global pandemic has impacted travel in lasting ways, accelerating demand for tools that can help restore consumer confidence in travel, instill peace of mind, and build loyalty. For digital travel marketers, meeting these new needs and expectations requires enhancing the traditional consumer journey with contactless innovations and personalized touchpoints.
According to a new survey on consumer readiness for future technologies from Appnovation, a global digital agency that combines digital experience and design, technology and strategy, around half of consumers between ages 25 and 54 consider digital experiences to be very important, and health and safety is a top consideration. SkiftX spoke with Anton Morrison, VP of user experience and design at Appnovation, about how destination and hospitality companies can leverage this data to come up with customer-focused digital business solutions. ....

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