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Ai Digital Invests In And Partners With Sightly To Infuse High-Value Programmatic Campaigns With Brand Mentality®

Ai Digital Invests In And Partners With Sightly To Infuse High-Value Programmatic Campaigns With Brand Mentality®
menafn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from menafn.com Daily Mail and Mail on Sunday newspapers.

Adam Katz , Stephen Magli , Anticipation Software , Brand Mentality ,

Sightly Teams with Ad Fontes Media to Increase Brands' Comfort Factor, Protect Them from Media "Blind Spots"

Sightly Teams with Ad Fontes Media to Increase Brands' Comfort Factor, Protect Them from Media "Blind Spots"
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

Adam Katz , Vanessa Otero , University Of Baltimore , Enterprises Inc , Anticipation Software , Sightly Chief Revenue Officer , Brand Mentality , Fontes Media , List Builder , Media Bias , Purpose Worldwide ,

eMarketer Podcast: What TV measurement still needs


Advertisers have never been under more pressure to prove ROI. Bob Ivins, chief strategy officer at cross-platform TV measurement firm TVSquared, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the remaining deficits in linear TV ad measurement, why it s important to standardize metrics and definitions across traditional and digital TV and video, and why advertisers need to pay attention to the right metrics for their campaign objective. ....

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eMarketer Podcast: Snapchat surprises and alternative social media platforms challenging the giants


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Sightly is a media/marketing technology company specializing in video advertising and analytics. Its new Brand Mentality™ platform combines emotional and social intelligence with Anticipation Software™ to help brands and agencies respond moment to moment with true future-forward marketing across YouTube, TikTok, CTV, livestream video and more. Learn how.
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