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Scotch & Soda reveals Amsterdam-inspired rebrand and store redesign The Dutch fashion brand has unveiled a new look and ‘Free Spirit’ concept which will roll out across its new retail spaces. April 9, 2021 3:16 pm Fashion brand Scotch & Soda has revealed a new visual identity alongside a retail concept, which rolls out across more than 20 retail spaces around the world. The lifestyle and fashion brand was established in Amsterdam in 1985, and now has 200 stores across Europe, North America and Asia. View this post on Instagram “The identity reflects Scotch & Soda’s design ethos of connecting the expected with the unexpected, celebrating the power of self-expression and liberal thinking of Amsterdam,” according to the brand. ....