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Advance Outcomes named of the most innovative strategies of 2020 by PM360
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has named Lucid Group’s pioneering behaviour-change methodology, Advance Outcomes
TM, as one of the most innovative Strategies of 2020.
Advance Outcomes
TM is an evidence-based methodology for creating medical education interventions that change clinical behaviour and advance outcomes. The approach was developed by an internal Lucid Behaviour Change Steering Group who worked with health psychologists, behaviour change experts, and educational assessment experts to distil market and customer insights and behaviour change evidence to develop the five-step Advance Outcomes framework. To ensure consistent adoption of this new methodology, the team built a suite of proprietary practical tools. You can learn more about Advance Outcomes