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Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment | News

Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment | News
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Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment with Ascend Hotel Collection

Article - Choice Hotels International Marks 15 Years Since Creating the Soft Brand Segment with Ascend Hotel Collection - In the intervening 15 years, the soft brand segment has become one of the highest growth segments in hospitality by enabling independent, unique hotels to access national sales and marketing platforms, reservation systems and loyalty programs without losing their character and community focus. ....

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Choice Hotels International Marks 15 Years Since Creating the 'Soft Brand' Segment with Ascend Hotel Collection

/PRNewswire/ This year marks the 15th year since Choice Hotels International, Inc. (NYSE: CHH), one of the world s largest lodging franchisors, launched the. ....

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