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Facebook Has Lost Political Ad Dollars Since Apple Crackdown and 2020 Election Fallout

Facebook’s grip on political advertising has weakened this cycle, as campaigns can no longer target voters as well because of Apple’s privacy changes. ....

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GoLocalProv | McKee's Campaign Announces It Has Hired One of Raimondo's Consulting Firms

Raimondo and McKee share the same consultant.
Governor Dan McKee’s election campaign announced on Tuesday that it has engaged Rising Tide Interactive, “a full-service digital marketing agency, to implement comprehensive digital fundraising and persuasion programs.”
The firm worked for former Governor Gina Raimondo’s 2014 and 2018 campaigns and her campaign paid them in excess of $725,000.
McKee’s campaign claims, “Rising Tide Interactive’s work has helped win 30 US Senate and gubernatorial contests. In the past two election cycles, the firm s clients have included the campaigns of Senators Jeanne Shaheen, Mark Warner, Jackie Rosen, Kyrsten Sinema and Tim Kaine and Governors Andy Beshear, and Kate Brown. GET THE LATEST BREAKING NEWS HERE SIGN UP FOR GOLOCAL FREE DAILY EBLAST ....

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Facebook Lifts Ban on Political Ads

Facebook Lifts Ban on Political Ads
4 Mar 2021
Social media giant Facebook has finally lifted its ban on political ads this week, ending a months-long restriction set by the site after the November 2020 general election.
Politico reports that Facebook has announced that it will be lifting its ban on political ads on the site this week after it stopped all political ads on platform following the November 2020 general election.
Facebook’s decision comes just one week after Google decided to allow political advertisements back on its platform. Facebook and Google, which combined attracted more than $3 billion in political spending during the 2020 cycle, both instituted political and issue-advocacy ad bans in an effort to curb election “misinformation.” ....

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Facebook Lifts Ban on Political Ads

Facebook Lifts Ban on Political Ads
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Online ad bans freeze political campaigns

Online ad bans freeze political campaigns
POLITICO
1/27/2021
By Elena Schneider
© Richard Drew/AP Photo
Tech companies like Facebook instituted rolling blackouts for ads before and after Election Day 2020 as part of a broader effort to cut down on misinformation around elections.
Facebook and Google’s on-again, off-again bans on political ads are hitting campaigns during a crucial fundraising window, cutting off a key pipeline to potential supporters and disrupting early planning for the next round of elections, from state and local races this year to looming midterm elections in 2022.
The self-imposed bans put in place, lifted and then reimposed in some form by both companies since the week before Election Day 2020 have essentially pressed pause on a political industry that spent $3.2 billion advertising on Google and Facebook in the last two and a half years. Some digital political firms are freezing hiring due to the uncer ....

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