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On Thursday, analysts at CB Insights wrote that they think consumer genetics company 23andMe has only scratched the surface of the market value of genomic and other personal sequencing data. Based on past research, the analysts predict investment in the space will continue to grow from 2020 s $7.1 billion to an estimated $7.4 billion this year. Looking at funding activity through February 4, omics companies mapping out patient DNA, RNA, proteins, and metabolites have already publicly raised $692 million in equity funding less than halfway through the first quarter. Among them is Color, the San Francisco-based consumer genetics company that raised $167 million in a Series D round in early January. The company offers patient genotyping for cancer and heart conditions, but has since begun offering COVID-19 tests based on viral mRNA. ....