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Study Shows Affluent Americans Changed Giving Behavior May 13, 2021 Americans’ generosity didn’t waver during the 2020 phrase of the COVID-19 pandemic but there were dramatic shifts in behavior. Near 90% of affluent Americans gave to charity during 2020 and 47% donating to charitable organizations or financially supported individuals or businesses in direct response to the pandemic.
The behavioral shifts were seen in an increase in supporting local community needs, an increase in unrestricted gifts to a variety of nonprofit organizations, and, an increase in virtual interactions between nonprofits and donors.
Those are some of the preliminary findings from the “2021 Bank of America Study of Philanthropy: Charitable Giving by Affluent Households,” a nationwide survey of more than 1,600 affluent households, conducted in collaboration with the Indiana University Lilly Family School of Philanthropy at IUPUI. “Affluent Households” is defined f ....