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Gold loans help NBFCs hold their own against traditional banks

Says Malvika Bhotika, Director, CRISIL Ratings, “Gold-loan NBFCs have bolstered clientele and managed growth by opening branches in new geographies, offering online gold loans and door-step services, and deploying marketing strategies to target inactive customers.” ....

Malvika Bhotika , Prashant Mane , Associate Director , Gold Loans , Anks Nbfc , Market Share ,