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Byrdie Announces Fifth Annual Eco Beauty Award Winners


Byrdie Announces Fifth Annual Eco Beauty Award Winners
Honors Clean Beauty Heroes for the first time in new category
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Eco Beauty Awards, honoring the best clean beauty brands that employ and emphasize non-toxic ingredients, innovation, and sustainability. Winners are tested and analyzed by Byrdie s editors and industry-leading guest judges using Byrdie s proprietary 
Best AM Moisturizer, Best Body SPF, and
Best Do-It-All Hair Product, are six new people categories naming Byrdie s
Clean Beauty Heroes, all leaders in the eco beauty space: 
The Changemaker: Anitra Marsh, VP of Global Sustainability at Procter & Gamble
The Disruptor: Priscilla Tsai, creator and founder of Cocokind ....

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How P&G is Making Its Deodorants Sustainable


Cincinnati-based Procter & Gamble (P&G) is advancing its sustainability efforts with the launch of refillable antiperspirant cases that eliminate single-use plastics for its well-known deodorant brands.
Following a May 2020 successful pilot which included an all-paper, plastic-free solution, the company s Secret and Old Spice brands are now offered with an aluminum-free formulation and in recyclable paper tube packaging made of 90% recycled paperboard, certified by the Forest Stewardship Council (FSC).
The new deodorant tubes feature a signature push-pop design that can be placed in a consumer s recycling bin once it reaches the end of its useful life.
“People are craving more eco-friendly personal care products, but they also must be delightful to use, otherwise people will not stick with them long term,” said Anitra Marsh, vice president, sustainability, citizenship and communications, P&G Beauty. “That is why our refillable antiperspirant cases are design ....

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