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Jewellery brands are scrambling to get new celebrity endorsements, both at the national and regional level, sparking a spike in celebrity fees and stringent terms and conditions. But the demand is skewed in favour of glamour icons. ....
A senior executive of a prominent jewellery brand, asking not to be identified, said the asking price of big stars is roughly around ₹8 crore a day. "It s becoming unviable for the business. Even at this hefty price, they are reluctant to give more than three days in a year to the brand they are endorsing, won t change costumes more than two times on the day of shooting, and won t work more than eight hours on that day including traffic time." ....
A senior executive of a prominent jewellery brand, asking not to be identified, said the asking price of big stars is roughly around ₹8 crore a day. "It s becoming unviable for the business. Even at this hefty price, they are reluctant to give more than three days in a year to the brand they are endorsing, won t change costumes more than two times on the day of shooting, and won t work more than eight hours on that day including traffic time." ....
More than 25% of the BW Top 100 Marketers comprises women leaders. FMCG, Auto, Tech & BFSI dominate the list that not only recognises leaders across India who have contributed to and continue to shape the marketing & business landscape but also younger leaders who are building future-ready brands , , BW Top 100 Marketers ....