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Creatd becomes majority owner in health food company Plant Camp

Creatd becomes majority owner in health food company Plant Camp June 9, 2021 7:54 am Fort Lee-based Creatd on June 7 completed the purchase of an additional 56% of the membership interests in Plant Camp LLC, through its wholly-owned subsidiary Creatd Partners, bringing the company’s stake to 89% and making it the majority owner. Creatd Partners will control Plant Camp’s operations going forward. Additionally, Creatd will recognize all Plant Camp revenue in the company’s consolidated financial statements. Management currently estimates approximately $1 million in annual revenues from this newly acquired business, according to a press release. Plant Camp was first brought to market when its co-founders, two consumer product goods industry executives, identified the high-growth niche of healthy, kid-friendly foods, and it became the inaugural partner of Creatd’s corporate venture division, Creatd Partners, which invests in early-stage direct-to-consumer brands. The compa

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